What is an Event?
An event can be defined as any public gathering of people for a purpose. The events industry can be divided into three main sectors, based along content lines:
- Meetings/Conference/Expos (Business)
- Cultural /Arts/Music
Events are staged both for profit and non-profit, by business, government or community. Events can be held for commercial, celebratory, entertainment or specific reasons and or causes.
Corporate/Business: Conferences, seminars, workshops, AGMs, retreats, incentives, professional development, sponsored events, galas, launches, celebrations, recreation, symposiums.
Cultural Events: Music, theatre, opera, performance, visual arts multicultural, local community, celebration, religious.
Professional Associations: Industry specific trade conferences and trade shows, professional development, awards nights, celebrations, launches.
Media/Advertising: Marketing events, promotional activity, launches, awards, roadshows, special events, sponsored events
Community/NGOs/Associations: Fundraising, street fairs, awareness building, charity, campaigns, celebrations, ‘Days Of’, Tourism, Ag Shows, Field Days, and Air Shows.
Education/Uni/Schools: On campus events, festivals, launches, awards, open days, celebrations, openings.
Special Interest Groups (sports, outdoors, religion): Scouting jamborees, World Youth Day, racing, international sports events, papal visits, public events and celebration, ticker tape parades, all sports matches/competitions, tourism.
Who Stages Events?
Those who stage an event can include;
- Professional associations
- Events agencies/industry professionals
- Media & advertising
- NGO’s & charity
- Educational institutions
- Special interest groups
- Sporting leagues/competitions
Where Are Events Held?
Indoor: Stadium/arenas, theatre, venue, hotel, and purpose built halls/centres/conference halls, marquees, boats, boardrooms, places of interest (church, theme park, zoo, heritage building, etc)
Outdoor: Stadium/arenas, sporting field, park, beach, greenfield (farm), greenfield (national park), desert, beach, on water.