Identify Stakeholders

Below are examples of positions, people, or organisations that may be part of your event’s production. Identify this person and indicate whether they have influence over purchasing decisions, operations or interact with or influence the audience.

Internal Stakeholders

  • Event Director
  • Artist liaison
  • Marshalls & Stewards
  • Event Manager
  • Backstage manager
  • Race Officials
  • Programming Manager
  • Guest & VIP manager
  • Safety
  • Medical
  • Welfare
  • Production Manager
  • Stage Managers
  • Security
  • Site Manager
  • Sound & lighting production
  • Traffic Management
  • Event Assistant
  • Site crew
  • Community Liaison
  • Infrastructure Manager
  • Signage Sponsorship
  • Licensing Manager
  • Marketing, Advertising, Publicity
  • Website Sales (delegates, tickets, exhibitors)

External Stakeholders

  • Sponsors
  • Market Stalls
  • Exhibitors
  • Program & Promotional Printing
  • Contractors and Suppliers
  • Audience
  • Regulating Authorities
  • Local Community
  • Volunteers & Stewards
  • Clients Participants/Artists Speakers/Performers
  • Venue Owner
  • Industry Sector Organisations
  • Relevant Community Organisations
  • Interest Groups and Associations