Network analysis of tourism events: An approach to improve marketing practices for sustainable tourism

Network analysis of tourism events: An approach to improve marketing practices for sustainable tourism (2009, Hede and Stokes): This article explores the network of stakeholders associated with farmers' markets through a qualitative analysis over a period of time of an Australian farmers' market. Multiple methods of data collection were used to build a case study of the farmers' market. The findings highlight the acute need for this farmers' market, and potentially many others that are similar, to strategically establish an appropriate and effective network of stakeholders for both organizational longevity and tourism sustainability. Journal of Travel & Tourism Marketing Vol. 26, Iss. 7, 2009