The purpose of the Standard is to provide a framework on how to implement a management system to manage sustainable development issues. - taking into account social, economic and environmental factors. Rather than being a checklist, it requires a systematic approach to addressing sustainable development issues in relation to event planning. It is aimed at the event organiser, rather than a single event. Successul implementation of an event sustainability management system will ensure continual performance improvement and management of issues rather than an ad-hoc approach.