Choose Cruelty Free (CCF) is an independent, non-profit organisation which actively promotes a cruelty-free lifestyle.
CCF is funded by subscriptions, Licensee fees, donations and fundraising activities. All monies raised go toward the production of CCF literature.
All CCF work is performed by volunteers who believe in a cruelty-free lifestyle.
CCF is designed to:
- Encourage manufacturers and service providers to adopt a cruelty-free ethic.
- Survey companies which claim to sell products that have not been tested on animals and do not contain cruelly-derived ingredients and accredits (without charging a fee) companies which satisfy CCF's criteria. Accreditation criteria is probably the most stringent in the world today. Accreditation and listing in the Preferred Products List (PPL) are free of charge. The PPL is a booklet listing companies and brand names that operate under a cruelty-free ethic, providing consumers with information so they can choose products according to their personal ethical standards. See the online version of the Listhere.
- Make available (by way of a licensing arrangement) an independent, consumer recognised logo which manufacturers can incorporate in their labelling and advertising material to readily identify their companies as cruelty-free.
- Make people aware of their power, as consumers, to change attitudes about testing products on animals.