Do I have to be experienced in sustainability?

You will need someone in your team that understands sustainable development principles and the practical application of initiatives to meet these goals. Top Management need to be comfortable with the principles of sustainable development in order to activate and embed these principles into the organisation. The people that make procurement and production logistics decisions need to understand the most sustainable options, and importantly, what to ask of their supply chain. Those workers that are implementing activities on the ground at the event need to be inducted so they understand the role they play in success. Promotions, marketing and communications staff need an understanding in sustainability in order to use the right language and understand how to engage with key stakeholders.