How green was my festival: Exploring challenges and opportunities associated with staging green events (2010, Laing and Frost): This conceptual paper explores some of the issues encompassing the management and staging of a green event. It examines the importance of engaging a range of key stakeholders and considers various ways in which events are greening their operations. This paper then considers some of the challenges involved in incorporating green messages into an event theme. It concludes with an analysis of future research needs associated with green events. International Journal of Hospitality Management, Volume 29, Issue 2, June 2010, Pages 261–267. Special issue on Event Studies.