Shawna McKinley


 In-house Sustainability Manager

Location: North Vancouver, British Columbia, Canada
Years experience in sustainable event practice: 12
Email: shawnamckinley @

Details of experience:
Over the last decade I've had the fortune to play in many different event sustainability sandboxes in the corporate, technology, tourism & travel, sport and association sectors. This has involved working with internal and agency event teams in different corners of the globe who are planning events of diverse scope and scale - from a few dozen to tens of thousands of participants. I relish learning about the unique challenges their event or event company is experiencing, and lending support to provide both proven as well as new and innovate sustainability solutions that respond to their individual situation. These solutions often involve working across internal departments and with groups outside the event organization and are driven to produce measurable results. I'm proudest when I see my event clients go on to win media and award recognition for their efforts.

Most recently I've been inspired by the opportunity for events to influence attendees to make better choices for themselves, their communities and the planet. This led to the creation of a mobile application based-event sustainability game for EventCamp Vancouver which engaged attendees in fun, simple acts of 'green' that reduced impacts while creating social good. "Get Your Green On" became the winner of the 2012 IMEX Commitment to Community Award.

I've contributed to the creation and roll-out of event sustainability standards, including participation in the Canadian Mirror Committee for ISO 20121.

I enjoy sharing stories--many of them self-deprecating--in event sustainability via my personal blog, which I hope inspires other event professionals to make sustainability an everyday practice.

Master of Arts in Environmental Education & Communication
Bachelor of Tourism Management

List of events and projects worked on:
Major event consulting projects:
American Wind Energy Association Windpower Conference
America's Cup 34 Sustainability Plan
Canadian Tourism Commission Canada Media Marketplace
Cisco Partner Summit
Cisco Live
EventCamp Vancouver
Greenbuild International Conference & Expo
IMEX Frankfurt
Intel Developer Forum US & China
Oracle OpenWorld & JavaOne US, China & Brazil
Unitarian Universalist Association General Assembly

Event organization consulting projects/training:
Intel Event Marketing / Procurement
Green Meetings Industry Council
Meeting Professionals International
Oceans Blue Foundation
Oracle Event Marketing

Event supplier consulting projects:
Hilton Hotels Worldwide
Travel Alberta