Ulrika Nilsson

Consultant  Event Producer with sustainability expertise

Location: New York, NY, USA
Years experience in sustainable event practice: Since 2006
Website: www.redcircleinternational.com
Email: red @ redcircleinternational.com

Details of experience:
I was born and raised in Sweden, a part of the world that has always been focused and concerned about the environmental, ecomonic and social issues in the world. Scandinavian countries are big advocates for sustainability and are far ahead of many other counties, people and businesses in this aspect. I feel that it is our duty to care for, respect and increase the responsibilities for how we live and conduct our businesses today.

Since the creation of the Redcircle, our goal has been to find the most sustainable approach for each step and category in event planning: In conceptualization, promotion, marketing, coordination, logistics, production, execution, talent sourcing and management as well as all aspects of consulting.

No client of mine can resist the benefits that come with our sustainable event approach; cost savings, positive reputation, environmental innovation, raising awareness, social benefits, influencing decision making and increased return on investment, etc. You can ALWAYS make sustainable choices and I always challenge my clients to push a little harder, do a little more and make it part their business.

I have never pursued sustainability degrees, qualifications and training until now, when realizing that I have no proof of my sustainability practice, no matter for how long this has been a natural approach for me. Sustainable Event Alliance is my first step in putting a seal on my sustainability vows and practice.

List of events and projects worked on:
I am not able to advertise my clients, but as stated earlier, I strive to work in sustainability regardless of who the client is and regardless of what event or project I am engaged on - inclusive but not limited to:

  • Marketing Programs & Promotional Campaigns
  • Company & Product Launches
  • Fundraising & Charity Galas
  • Destination Management, Incentive Travel & Exclusive Retreats
  • Motivation & Team Building
  • Experimental Rewards & Services
  • Exhibitions, Trade Shows & Open Houses
  • Social Events